fashion

‘And the state of (gestures at everything) *this* is not helping lol.’ –britney gil

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Some luxury brands have started adding surveillance to their arsenal, turning to blockchains to undermine the emergence of secondary markets in a way that pays lip service to sustainability and labor ethics concerns. LVMH launched Aura in 2019, a blockchain-enabled platform for authenticating products from the Louis Vuitton, Christian Dior, Marc Jacobs, and Fenty brands, among others. Meanwhile, fashion label Stella McCartney began a transparency and data-monitoring partnership with Google for tracking garment provenance, discouraging fakes and promising to ensure the ethical integrity of supply chains. Elsewhere, a host of fashion blockchain startups, including Loomia, Vechain, and Faizod, have emerged, offering tracking technologies to assuage customer concerns over poor labor conditions and manufacturing-related pollution by providing transparency on precisely where products are made and by which subcontractors. […]

Companies such as Arianee, Dentsu and Evrythng also aim to track clothes on consumers’ bodies and in their closets. At the forefront of this trend is Eon, which with backing from Microsoft and buy-in from mainstream fashion brands such as H&M and Target, has begun rolling out the embedding of small, unobtrusive RFID tags — currently used for everything from tracking inventory to runners on a marathon course — in garments designed to transmit data without human intervention. […]

According to the future depicted by Eon and its partners, garments would become datafied brand assets administering access to surveillance-enabled services, benefits, and experiences. The people who put on these clothes would become “users” rather than wearers. In some respects, this would simply extend some of the functionality of niche wearables to garments in general. Think: swimsuits able to detect UV light and prevent overexposure to the sun, yoga pants that prompt the wearer to hold the right pose, socks that monitor for disease risks, and fitness trackers embedded into sports shirts. […]

According to one potential scenario outlined by Eon partners, a running shoe could send a stream of usage data to the manufacturer so that it could notify the consumer when the shoe “nears the end of its life.” In another, sensors would determine when a garment needs repairing and trigger an online auction among competing menders. Finally, according to another, sensors syncing with smart mirrors would offer style advice and personalized advertising.

{ Real Life | Continue reading }

related { Much of the fashion industry has buckled under the weight of the coronavirus — it appears to have sped up the inevitable }

‘Just be true to yourself.’ –Anna Wintour

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Last year the blogger Venkatesh Rao coined the term “premium mediocre.” He was referring to a segment of economic activity largely dreamed up by marketers to give the masses the illusion that they are consuming luxury […]

from Uniqlo cashmere (that doesn’t feel like cashmere at all) to Balenciaga baseball hats and Gucci headbands…

{ The Business of Fashion | Continue reading }

image { The natives of East Africa and the Congo Forest fashion trumpets from tusks. Man and Beast in Eastern Ethiopia. J. Bland-Sutton. London, Macmillan & Co., 1911. }

langsome heels and langsome toesis

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The Evian bottle you tossed in the recycling bin may appear on a shelf at the grocery store a year from now. […]

for much of the last century, clothes were considered durable goods, rather than disposable goods, so the problem of recycling clothes seemed less pressing than recycling, say, plastic bottles. But fast fashion made clothes so cheap that many consumers now think of clothes as disposable. […] A new era of fashion recycling is finally arriving. A startup called For Days, for instance, has created a T-shirt subscription service that allows customers to return a shirt after they are done wearing it, and the company will recycle that material into new T-shirts.

{ Fast Company | Continue reading }

The rise of men who don’t work, and what they do instead

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I’m Mike D the one who put the satin in your panties

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The four are members of a new idol group, Machikado Keiki Japan, and stocks play an important part in their performances.

“We base our costumes on the price of the Nikkei average of the day. For example, when the index falls below 10,000 points, we go on stage with really long skirts,” Mori explained.

The higher stocks rise, the shorter their dresses get. With the Nikkei index ending above 13,000, the four went without skirts altogether on the day of their interview with The Japan Times, instead wearing only lacy shorts.

{ Japan Times | Continue reading }

Heel easily catch in tracks or bootlace in a cog. Day the wheel of the black Maria peeled off my shoe at Leonard’s corner. Third time is the charm. Shoe trick.

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What we know is that the consumption of shoes in the UK has undergone radical change during the last decade. A 2006 survey of attitudes and practices around shoes by the magazine Harper’s Bazaar revealed among its findings that 25% of British women would buy shoes before paying bills.

{ Sociological Research Online | Continue reading }

Glow pink and violet lights start forth

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Objective: To describe the epidemiology of genital injuries caused by trouser zips and to educate both consumers and the caregivers of patients who sustain such injuries.

[…]

Conclusion: Zip-related genital injuries affect both paediatric and adult cohorts. Practitioners should be familiar with various zip-detachment strategies for these populations.

{ PubMed | Continue reading }

‘Do you love me because I am beautiful, or am I beautiful because you love me?’ –Cinderella

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The purpose of this paper was to improve the butt lifting effect of tight jeans based on changing parameters of pattern by CAD. In the scope of research, body measurements were carried out and three kinds of hip shape (flat, normal and plump) were identified with K-Mean Cluster Analysis according to the hip convex angle. Then butt lifting effect of jeans was discussed through changing the back crutch angle and the style line angle of yoke. the corresponding sample jeans were fitted by 15 subjects of three hip shapes and evaluated by both subjects and 15 specialist people in fashion field. It was concluded that the butt lifting effect could be enhanced by increasing the back crutch angle and decreasing the style line angle of yoke.

{ IEEE | Continue reading }

photo { Man Ray, Homage to D.A.F. de Sade, 1933 }

Glory Alice, you do look a holy show! Killing simply.

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{ Dress Turns Transparent When You Get Sexually Aroused }

Moses stretches out his hand and the waters part in two walls

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{ Camelflage | Thank you brother Glenn! }

Lucas, who is 67 and still in possession of the full pompadour

Danilo is the only person allowed to cut my hair, really. He’s just the most magical, amazing human being. He’s on the whole Rooney Mara thing—he created her look for Girl With The Dragon Tattoo.

{ Michelle Harper, Brand Consultant | Continue reading }

Congratulations, you’ve lived to see another day. Here’s your reward. Bills and bullshit.

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{ Prada Marfa is a permanently installed sculpture by artists Elmgreen and Dragset, situated 2.3 km (1.4 miles) northwest of Valentine, Texas. Designed to resemble a Prada store, the building is made of “adobe bricks, plaster, paint, glass pane, aluminum frame, MDF, and carpet.” The installation’s door is nonfunctional. On the front of the structure there are two large windows displaying actual Prada wares, shoes and handbags, picked out and provided by Miuccia Prada herself from the fall/winter 2005 collection; Prada allowed Elmgreen and Dragset to use the Prada trademark for this work. A few days after Prada Marfa was officially revealed, the installation was vandalized. The building was broken into and all of its contents (six handbags and 14 right footed shoes) were stolen, and the word “Dumb” and the phrase “Dum Dum” were spray painted on the sides of the structure. The sculpture was quickly repaired, repainted, and restocked. The new Prada purses do not have bottoms and instead hide parts of a security system that alerts authorities if the bags are moved. | Wikipedia }