Forever 21 began in 1984 as a single store called Fashion 21 in Los Angeles. After expanding locally, it spread to malls beginning in 1989, but it has only truly proliferated in the last decade. It now has 477 stores in fifteen countries, and projected revenue of more than $2.3 billion in 2010. The worldwide success of Forever 21 and the other even more prominent fast-fashion outlets, like H&M (2,200 stores in thirty-eight countries), Uniqlo (760 stores in six countries), and Zara (more than 4,900 stores in seventy-seven countries) epitomize how the protocols of new capitalism—flexibility, globalization, technology-enabled logistical micromanaging, consumer co-creation—have reshaped the retail world and with it the material culture of consumer societies. (…)
Unlike earlier generations of mass-market retailers, like the Gap’s family of brands (which includes, in ascending order of class cachet, Old Navy, Gap, and Banana Republic), companies like Zara and Forever 21 make no effort to stratify their offerings into class-signifying labels. They also don’t adopt branding strategies to affiliate with particular luxe or ironic lifestyles, à la Urban Outfitters or Abercrombie & Fitch. Instead they flatter consumers in a different way, immersing them in potential trends on a near weekly basis and trusting them to assemble styles in their own images.
{ In 1993, a convicted murderer was executed. His body was given to science, segmented, and photographed for medical research. In 2011, we used photography to put it back together. | 12:31 | more | Thanks Tim }
Recently, scientists have begun to focus on how architecture and design can influence our moods, thoughts and health. They’ve discovered that everything—from the quality of a view to the height of a ceiling, from the wall color to the furniture—shapes how we think. (…)
In 2009, psychologists at the University of British Columbia studied how the color of a background—say, the shade of an interior wall—affects performance on a variety of mental tasks. They tested 600 subjects when surrounded by red, blue or neutral colors—in both real and virtual environments.
The differences were striking. Test-takers in the red environments, were much better at skills that required accuracy and attention to detail, such as catching spelling mistakes or keeping random numbers in short-term memory.
Though people in the blue group performed worse on short-term memory tasks, they did far better on tasks requiring some imagination, such as coming up with creative uses for a brick or designing a children’s toy. In fact, subjects in the blue environment generated twice as many “creative outputs” as subjects in the red one.
