We’re still trying to figure out the meaning of that last phrase. There’s nothing to figure out. This man is obviously a psychotic.

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Recently, scientists have begun to focus on how architecture and design can influence our moods, thoughts and health. They’ve discovered that everything—from the quality of a view to the height of a ceiling, from the wall color to the furniture—shapes how we think. (…)

In 2009, psychologists at the University of British Columbia studied how the color of a background—say, the shade of an interior wall—affects performance on a variety of mental tasks. They tested 600 subjects when surrounded by red, blue or neutral colors—in both real and virtual environments.

The differences were striking. Test-takers in the red environments, were much better at skills that required accuracy and attention to detail, such as catching spelling mistakes or keeping random numbers in short-term memory.

Though people in the blue group performed worse on short-term memory tasks, they did far better on tasks requiring some imagination, such as coming up with creative uses for a brick or designing a children’s toy. In fact, subjects in the blue environment generated twice as many “creative outputs” as subjects in the red one.

{ WSJ | Continue reading }