As an employee in an agency creative department, you will spend most of your time with your feet up on a desk working on an ad. Across the desk, also with his feet up, will be your partner-in my case, an art director. And he will want to talk about movies.

In fact, if the truth be known, you will spend a large part of your career with your feet up talking about movies.

The ad is due in two days. The media space has been bought and paid for. The pressure’s building. And your muse is sleeping off a drunk behind a dumpster or twitching in a ditch somewhere. Your pen lies useless. So you talk movies.

That’s when the traffic person comes by. Traffic people stay on top of a job as it moves through the agency. Which means they also stay on top of you. They’ll come by to remind you of the horrid things that happen to snail-assed creative people who don’t come through with the goods on time.

So you try to get your pen moving. And you begin to work. And working, in this business, means staring at your partner’s shoes. That’s what I’ve been doing from nine to five for over 20 years. (…)

There comes a point when you can’t talk about movies anymore and you actually have to get some work done. You are faced with a blank sheet of paper, and you must, in a fixed amount of time, fill it with something interesting enough to be remembered by a customer who in the course of a day will see, somewhere, thousands of other ad messages.

You are not writing a novel somebody pays money for. You are not writing a sitcom somebody enjoys watching. You are writing something most people try to avoid. This is the sad, indisputable truth at the bottom of our business. Nobody wants to see what you are about to put down on paper. People not only dislike advertising, they’re becoming immune to most of it—like insects building up resistance to DDT. (…) When people aren’t indifferent to advertising, they’re angry at it. (…)

So you try to come up with some advertising concepts that can defeat these barriers of indifference and anger. The ideas you try to conjure, however, aren’t done in a vacuum. You’re working off a strategy—a sentence or two describing the key competitive message your ad must communicate.

In addition to a strategy, you are working with a brand. Unless it’s a new one, that brand brings with it all kinds of baggage, some good and some bad. Ad people call it a brand’s equity. (…)

People generally deny advertising has any effect on them. They’ll insist they’re immune to it. And perhaps, taken on a person-by- person basis, the effect of your ad is indeed modest. But over time, the results are undeniable. Try this on: 1980—Absolut Vodka is a little nothing brand. Selling 12,000 cases a year. That’s nothing. Ten years and one campaign later, this colorless, nearly tasteless, and odorless product is the preferred brand, selling nearly 3 million cases a year. All because of the advertising. (…)

Diet Coke didn’t just happen. Coca-Cola didn’t simply roll it out and hope that people would buy it. Done poorly, they could have cannibalized their flagship brand, Coke. Done poorly, it could have been just another one of the well-intentioned product start-ups that fail in six months. It took a lot of work by both Coca-Cola and its agency, SSCB, to decipher market conditions, position the product, name it, package it, and pull off the whole billion-dollar introduction.

{ Luke Sullivan, Hey, Whipple, Squeeze This | Thanks Tim }

Where are the cool kids: Williamsburg or the East Village?

We’re in Bushwick, actually, and we’re really sick of being overrun by yuppies and undergraduates. A new coffee shop called Cup just opened across the street from my apartment and a 16 oz. cup of drip is $2.75. It’s obscene. (…)

Sartre or Camus?

No, thanks.

{ The Coffin Factory }

The first letter I’m going to read—I’m not going to tell you who the recipient is until I finish the letter. It’s a letter from a father to a son.

“My dear son,”—this is an actual letter.

“I am appalled, even horrified, that you have adopted Classics as a major. As a matter of fact, I almost puked on the way home today. (…)

“I am a practical man, and for the life of me, I cannot possibly understand why you should wish to speak Greek. With whom will you communicate in Greek? I have read, in recent years, the deliberations of Plato and Aristotle, and was interested to learn that the old bastards had minds which worked very similarly to the way our minds work today. I was amazed they had so much time for deliberating and thinking, and was interested in the kind of civilization that would permit such useless deliberation. Then I got to thinking that it wasn’t so amazing after all, they thought like we did, because my Hereford cows today are very similar to those ten or twenty generations ago.

“I am amazed that you would adopt Plato and Aristotle as a vocation for several months, when it might make pleasant enjoyable reading for you in your leisure time as relaxation at a later date. For the life of me, I cannot understand why you should be vitally interested in informing yourself about the influence of the Classics on English literature. It is not necessary for you to know how to make a gun in order to know how to use it. It would seem to me that it would be enough to learn English literature without getting into what influence this or that ancient mythology might have had upon it. (…)

“I hope I am right. You are in the hands of Philistines, and dammit, I sent you there. I am sorry.

“Devotedly,

DAD.”

Quite a remarkable letter. The recipient of this letter was Ted Turner. And while I think Ted Turner’s father is right about most classicists and classics professors and universities, I don’t think he’s right about the classics. And I believe that it was the crypto-classicist in Turner—his exposure to the wisdom of Greece and the culture of Greece, and to those paradigms of thought and understanding and excellence, the vision that he was exposed to in his studies in the classics—that may have played some role in making him the visionary that he was. I like to believe that Ted Turner created CNN somehow out of his studies in the classics. Because, really, if you think about it, what he did was take the television set—which, at that point, was a kind of fishbowl that made the world smaller—and he really transformed it into a window on the world.

{ Herbert Golder | Continue reading }

statue { Zeus, King of the Gods, God of the Sky, Thunder and Lightning, and Law, Order and Justice }

Dear Investor,

When you only do one thing, you do it well.

Need to send a contract to a client? I will fax it. Want to submit a proposal to a client? I will fax it. Want to send a birthday party invitation to a client? I will fax it.

I Will Fax Anything specializes in the sending and receiving of faxes… and that’s it.

Want to surf the Internet? Find a library. Looking for a ream of paper? Go to Staples. Want to loiter? Go home. I am not your friend.

Last week a man came into the Oak Forest I Will Fax Anything and asked for a small pepperoni pizza and a side of Crazy Bread. I don’t sell pizza. I only charge people for faxing things.

{ Dennis O’Toole | Continue reading }

Earlier this year, Michael Stipe turned 51, and his band, R.E.M., released its 15th full-length album. In early March, we sat down at his kitchen counter in downtown New York City over sushi to talk about his career.

I came to New York for the first time with Peter Buck at age 19. We spent a week living out of a van on the street in front of a club in the West 60s called Hurrah. It’s where Pylon played. I saw Klaus Nomi play there. And Michael Gira’s band before he did Swans-they all wore cowboy boots and were so cool and had great hair. I was so jealous. I bought Quaaludes at the urinal for everyone and we all got stoned-I mean, totally fucked up-and we watched Klaus Nomi and Joe King Carrasco. I sat on a couch with Lester Bangs at this party someone threw for Pylon and the only thing to eat was jelly beans and cheesecake. (…)

What happened in 1983?

I stopped taking drugs. There were a lot of things that led up to it. One thing was that a lover died. An ex of mine died in a car wreck and I was really trashed when I found out about it and I couldn’t cry. I woke up the next morning and I said, “That’s it,” so I quit then. It was horrible. A bunch of people died around that time and she was one of them. I wrote a song about her-that was when I still did pull from autobiographical material. I didn’t really have my voice until after that. Also, AIDS had landed and I was terrified. I was very scared, just as everyone was in the ’80s. It was really hard to be sexually active and to sleep with men and with women and not feel you had a responsibility in terms of having safe sex. And this was the Reagan years, where they were talking about internment camps for HIV-positive people and people with AIDS. The straight community was freaking out because, in their minds, this was a “gay” disease, and bisexual people were passing AIDS from the gay community to the straight community.

{ Interview | Continue reading }

As a shy person, I’ve believed for most of my life that being among new people required an elaborate social disguise, one that would allow me to feel both present and absent, noticed and unnoticed. I’d yearn for some sort of social recognition without the bother of having to be recognized, without that oppressive pressure to live up to anything that might get me attention in the first place. So I’d find myself executing oblique tactics — being stingy and stealthy with eye contact; wearing a mask of deep concentration; staring at an underappreciated object in the room, like a light fixture or molding — in hopes of discouraging people from engaging me in actual conversation while still conveying the impression that I might be interesting to talk to.

The problem with polite conversation, I thought, was that it required the orderly recitation of platitudes before one can say anything interesting, let alone something as original and insightful as I wanted to believe myself to be. I couldn’t bear it. I had an irrational expectation that people should already know what I was about and come to me with suitable topics to draw me out.

{ Rob Horning /The New Inquiry | Continue reading | image: Thanks Rachel! }

In my own experience, both as a subject of hypnosis and as a hypnotist, I’ve never seen a hint that hypnosis might be harmful. Contrary to popular understanding, the hypnotized subject is always aware of his situation in exactly the same way you are right now. The difference is that the subconscious shows up at the dance at the same time. Your conscious mind has the option of being somewhat of an observer, like a driver’s ed teacher, while your subconscious causes your arm to feel cold, or whatever the hypnotist suggests. But like a driver’s ed teacher, your conscious mind always has the option of intervening. A subject can snap out of it anytime he wants. Indeed, he is never asleep in any common sense of the word. It’s more of a relaxed state in which the subconscious is less dominated than usual by the conscious mind.

That’s the quick and dirty explanation of what’s happening. I think you could have a debate about whether there is really such a thing as a subconscious mind. It might be more accurate to say that a deeply relaxed mind functions differently than a non-relaxed mind, and in predictable ways, and leave it at that.

{ Scott Adams | Continue reading }

photo { Jeremy and Claire Weiss }

{ Ever wonder about the left-behind houses you pass while driving, or the houses buried back off country roads? This writer excavates a lost house’s history. | Ever wondered if your home was haunted ? | More: Lost magazine | latest issue | Lost Magazine | previous issues }

{ Novelist Edward Docx had to know what it feels like to be lost—truly lost—in the Amazon. So he went to Brazil and hired some men to leave him in the jungle. | Prospect | full story }

photo { Sally Mann }

In Excavating Kafka, James Hawes tackles some of the myths that have built up around the writer. He suggests that Kafka is generally touted - both in ‘popular culture’ and in the worthy avenues of academe - as a gaunt, melancholy, saint-like type, staring out of blurred black-and-white photographs with anguished eyes. He was a man who ordered in his will that his works should be destroyed, who languished in obscurity throughout his lifetime, who was ‘crushed by a dead-end bureaucratic job’ and, equally, by a tyrannical father. This Kafka was an all-round seer who had no interest in the reception of his work, so preoccupied was he by his ‘Kafkaesque’ imagination. ‘These are the building blocks of the K-myth,’ writes Hawes in his introduction. ‘Unfortunately, they are all rubbish.’

Hawes, a former academic who spent 10 years studying and teaching Kafka, insists that he was not a ‘lonely Middle European Nostradamus’. Rather, he lived with his parents and was set up with a relatively cushy job (six hours a day for the equivalent of £58,000 today), leaving him plenty of time to write. Thanks to his literary connections, he won a major literary prize in his early thirties before even publishing a book. He was not tragically unrequited in his love affairs; nor was he virtually unknown in his lifetime (’we see him named three times in two entirely different articles in a single edition of the Prague Daily News in 1918′). Hawes even proposes that Kafka didn’t really want his work to be burned after his death and knew full well that the loyal Max Brod would never do it.

{ Guardian | Continue reading }

“After they arrested me, I sat in my cell and I thought, ‘I’m looking at five to seven years.’ So I asked the other prisoners what to do. They said, ‘Easy! Tell them you’re mad! They’ll put you in a county hospital. You’ll have Sky TV and a PlayStation. Nurses will bring you pizzas.’”

“How long ago was this?” I asked.

“Twelve years ago,” Tony said.

Tony said faking madness was the easy part, especially when you’re 17 and you take drugs and watch a lot of scary movies. You don’t need to know how authentically crazy people behave. You just plagiarise the character Dennis Hopper played in the movie Blue Velvet. That’s what Tony did. He told a visiting psychiatrist he liked sending people love letters straight from his heart, and a love letter was a bullet from a gun, and if you received a love letter from him, you’d go straight to hell.

Plagiarising a well-known movie was a gamble, he said, but it paid off. Lots more psychiatrists began visiting his cell. He broadened his repertoire to include bits from Hellraiser, A Clockwork Orange and David Cronenberg’s Crash. Tony told the psychiatrists he liked to crash cars into walls for sexual pleasure and also that he wanted to kill women because he thought looking into their eyes as they died would make him feel normal. (…)

Tony said the day he arrived at the dangerous and severe personality disorder (DSPD) unit, he took one look at the place and realised he’d made a spectacularly bad decision. He asked to speak urgently to psychiatrists. “I’m not mentally ill,” he told them. It is an awful lot harder, Tony told me, to convince people you’re sane than it is to convince them you’re crazy. (…)

“I know people are looking out for ‘nonverbal clues’ to my mental state,” Tony continued. “Psychiatrists love ‘nonverbal clues’. They love to analyse body movements. But that’s really hard for the person who is trying to act sane. How do you sit in a sane way? How do you cross your legs in a sane way?” (…) “I volunteered to weed the hospital garden. But they saw how well behaved I was and decided it meant I could behave well only in the environment of a psychiatric hospital and it proved I was mad.” (…)

I didn’t know what to think. Unlike the sad-eyed, medicated patients all around us, Tony had seemed perfectly ordinary and sane. But what did I know?

The next day I wrote to Professor Anthony Maden, the head clinician at Tony’s unit at Broadmoor – “I’m contacting you in the hope that you may be able to shed some light on how true Tony’s story might be.” (…)

A week passed and then the email I had been waiting for arrived from Professor Maden. “Tony,” it read, “did get here by faking mental illness because he thought it would be preferable to prison.” (…)

“Most psychiatrists who have assessed him, and there have been a lot, have considered he is not mentally ill, but suffers from psychopathy.” (…)

Faking mental illness to get out of a prison sentence, Maden explained, is exactly the kind of deceitful and manipulative act you’d expect of a psychopath.

{ Guardian | Continue reading }

Friday, August 12, 1988. On the sidewalk outside 57 Great Jones Street, the usual sad lineup of crack addicts slept in the burning sun. (…) In the months before his death, Basquiat claimed he was doing up to a hundred bags of heroin a day.

{ NY Times | Continue reading }

images { Odette England }

The fact that we’re living in a nightmare that everyone is making excuses for and having to find ways to sugarcoat. And the fact that life, at its best, is a pretty horrible proposition. But people’s behavior makes it much, much worse than it has to be.

{ Woody Allen | Continue reading }

In my business you’re only as good as your last move, like an actor in his last movie. Just because I got one thing right four years ago doesn’t mean I get everything right now. The most important thing is to be right… your reputation depends on being right day by day.

{ Nouriel Roubini | Continue reading }

image { A Delaunay triangulation in the plane with circumcircles shown }

We sat around night after night getting stoned and trying to come up with original ideas to make money. Since Bo was broke, we decided that we would do two banks, one after the other, and use the distraction of the first to reduce the police presence at the second. We also wanted a natural barrier between the banks, some type of separation that would slow down the response from the first bank to the second. The simplest would be mountains or a river, something natural. (…)

Finally, we decided on our first bank, which was staffed by women. It was about two-and-a-half miles from the big bridge. It was sort of on the edge of a residential area. There was an easy exit to the main street and an adjacent residential street where we could change cars or follow the street all the way back to the bridge on-ramp by staying off the main avenue. For some reason, cops always want to go to the bank after it’s been robbed. They know you won’t be there, but they still go.

{ Crime Magazine | Continue reading }

Tech bubbles happen, but we usually gain from the innovation left behind. This one—driven by social networking—could leave us empty-handed

As a 23-year-old math genius one year out of Harvard, Jeff Hammerbacher arrived at Facebook when the company was still in its infancy. This was in April 2006, and Mark Zuckerberg gave Hammerbacher—one of Facebook’s first 100 employees—the lofty title of research scientist and put him to work analyzing how people used the social networking service. Specifically, he was given the assignment of uncovering why Facebook took off at some universities and flopped at others. The company also wanted to track differences in behavior between high-school-age kids and older, drunker college students. “I was there to answer these high-level questions, and they really didn’t have any tools to do that yet,” he says.

Over the next two years, Hammerbacher assembled a team to build a new class of analytical technology. His crew gathered huge volumes of data, pored over it, and learned much about people’s relationships, tendencies, and desires. Facebook has since turned these insights into precision advertising, the foundation of its business. (…)

After a couple years at Facebook, Hammerbacher grew restless. He figured that much of the groundbreaking computer science had been done. Something else gnawed at him. Hammerbacher looked around Silicon Valley at companies like his own, Google, and Twitter, and saw his peers wasting their talents. “The best minds of my generation are thinking about how to make people click ads,” he says. “That sucks.” (…)

Hammerbacher quit Facebook in 2008, took some time off, and then co-founded Cloudera, a data-analysis software startup. He’s 28 now and speaks with the classic Silicon Valley blend of preternatural self-assurance and save-the-worldism. (…) He’s not really a programmer or an engineer; he’s mostly just really, really good at math. (…)

On Wall Street, the math geeks are known as quants. They’re the ones who create sophisticated trading algorithms that can ingest vast amounts of market data and then form buy and sell decisions in milliseconds. Hammerbacher was a quant. After about 10 months, he got back in touch with Zuckerberg, who offered him the Facebook job in California. That’s when Hammerbacher redirected his quant proclivities toward consumer technology.

{ BusinessWeek | Continue reading }

I am doing tolerably well here; I get $25 a month, with victuals and clothing; have a comfortable home for Mandy (the folks here call her Mrs. Anderson), and the children, Milly, Jane and Grundy, go to school and are learning well; the teacher says Grundy has a head for a preacher. They go to Sunday-School, and Mandy and me attend church regularly. We are kindly treated; sometimes we overhear others saying, “Them colored people were slaves” down in Tennessee. The children feel hurt when they hear such remarks, but I tell them it was no disgrace in Tennessee to belong to Col. Anderson. Many darkies would have been proud, as I used to was, to call you master. Now, if you will write and say what wages you will give me, I will be better able to decide whether it would be to my advantage to move back again.

As to my freedom, which you say I can have, there is nothing to be gained on that score, as I got my free-papers in 1864 from the Provost-Marshal-General of the Department at Nashville. Mandy says she would be afraid to go back without some proof that you are sincerely disposed to treat us justly and kindly–and we have concluded to test your sincerity by asking you to send us our wages for the time we served you. This will make us forget and forgive old scores, and rely on your justice and friendship in the future. I served you faithfully for thirty-two years and Mandy twenty years. At $25 a month for me, and $2 a week for Mandy, our earnings would amount to $11,680. Add to this the interest for the time our wages has been kept back and deduct what you paid for our clothing and three doctor’s visits to me, and pulling a tooth for Mandy, and the balance will show what we are in justice entitled to. Please send the money by Adams Express, in care of V. Winters, esq, Dayton, Ohio. If you fail to pay us for faithful labors in the past we can have little faith in your promises in the future. We trust the good Maker has opened your eyes to the wrongs which you and your fathers have done to me and my fathers, in making us toil for you for generations without recompense. (…)

P.S.—Say howdy to George Carter, and thank him for taking the pistol from you when you were shooting at me.

{ Letter from Jourdan Anderson to His Former Master, 1865 | Continue reading | PDF }

{ Jean-Pierre Léaud in François Truffaut’s Domicile Conjugal, 1970 }

There is a curious text, of an author who, I don’t know why, isn’t read anymore. A psychiatrist, son of an abominable historian of philosophy of the 19th century. He was called Pierre Janet. He used to be very well-known. He was more or less contemporary to Freud, his career is quite parallel to Freud’s. And neither of them understood the other. It’s very curious, there were endeavors to get them in touch but they didn’t get along. Their starting points were the same, it was hysteria; Janet initiated a very important conception of hysteria and he did a quite curious psychology which he proposed to name “Psychology of the Conduct,” even before Americans propounded the “Behavior Psychology.”

Roughly the method was: a psychological determination given, look for the type of conduct it represents. It was very interesting; he said: memory. The memory. Well it bears no interest, it doesn’t mean anything to me. I ask myself: what is the type of conduct one can hold when one remembers? And his answer was: the narration.

Hence, the famous definition of Janet: the memory is a conduct of narration. The emotion, he said, the emotion, one can’t feel if one can’t set down. You see, he used the conduct as a system of coordinates for all things. Everything was conduct.

I have a childhood memory which has impressed me forever. We all have childhood memories like this. It was during the holidays, my father used to give me Mathematics lessons. I was panic-stricken and it was all settled. That is to say, up to a point, I suspect we both did it already resigned, since we knew what was going to happen. In any case, I knew, I knew what was going to happen beforehand, because it was all settled, regular as clockwork. My father for that matter knew not much of Mathematics but he thought he had, above all, a natural gift for enunciating clearly. So he started, he held the pedagogical conduct, the pedagogical conduct. I was doing it willingly because it was no kidding subject at all; and I held the taught conduct. I showed every signs of interest, of maximal understanding, but all very soberly, and very fast there came a derailment. This derailment consisted in this: five minutes later, my father was yelling, set to beat me and I found myself in tears, I have to say, I was really small, and weeping. What was it? It is clear, there were two emotions. My deep grief, his deep anger. What did they respond to? Two failures. He has failed in his pedagogical conduct, he didn’t manage to explain at all. Of course he didn’t, he wanted to explain it to me with algebra, as he always said, because it was simpler and clearer this way. Then if I protested… and there it derailed. I protested arguing the teacher would never let me do algebra because when a six-year-old is given a problem, he hasn’t got the right, he is not supposed to do algebra. So the other was maintaining that it was the only clear way. Well, therefore, we both got into a tizzy. Misfire in the pedagogical conduct: anger; misfire in the taught conduct: tears.

All right. It was a failure. Janet said: emotion, it’s very simple, it’s a failure of conduct. You are upset when there is, when you hold a conduct and this conduct fails; then there is emotion.

{ Gilles Deleuze, Courses at Vincennes, 1980 | Continue reading }

The writer was in despair. For a year and a half, he had been trying to write a script that he owed to a studio, and had been unable to produce anything. Finally, he started seeing a therapist. The therapist, Barry Michels, told him to close his eyes and focus on the things he was grateful for. The first time he did this, in the therapist’s office, there was a long silence. “What about your dog?” Michels asked. “O.K. I’m grateful for my dog,” the writer said after a while. “The sun?” “Fine, the sun,” the writer said. “I’m grateful for sun. Sometimes.”

Michels also told the writer to get an egg timer. Following Michels’s instructions, every day he set it for one minute, knelt in front of his computer in a posture of prayer, and begged the universe to help him write the worst sentence ever written. When the timer dinged, he would start typing. He told Michels that the exercise was stupid, pointless, and embarrassing, and it didn’t work. Michels told him to keep doing it.

A few weeks later, the writer was startled from his sleep by a voice: it sounded like a woman talking at a dinner party. He went to his computer, which was on a folding table in a corner of the room, and began to write a scene. Six weeks later, he had a hundred-and-sixty-five-page script. Six months after that, the script was shot, and when the movie came out the writer won an Academy Award.

Michels, in the words of a former patient, is an “open secret” in Hollywood. Using esoteric precepts adapted from Jungian psychology, he and Phil Stutz, a psychiatrist who is his mentor, have developed a program designed to access the creative power of the unconscious and address complaints common among their clientele: writer’s block, stagefright, insecurity, the vagaries of the entertainment industry. (…)

By far the most common problem afflicting the writers in Michels’s practice is procrastination, which he understands in terms of Jung’s Father archetype. “They procrastinate because they have no external authority figure demanding that they write,” he says. “Often I explain to the patient that there is an authority figure he’s answerable to, but it’s not human. It’s Time itself that’s passing inexorably. That’s why they call it Father Time. Every time you procrastinate or waste time, you’re defying this authority figure.” Procrastination, he says, is a “spurious form of immortality,” the ego’s way of claiming that it has all the time in the world; writing, by extension, is a kind of death.

{ Dana Goodyear/New Yorker | Continue reading }

{ MIT Scientist Captures Son’s First 90,000 Hours and First Words on Video, Graphs It }