Last August, a book titled “Leapfrogging” hit The Wall Street Journal’s list of best-selling business titles upon its debut. The following week, sales of the book, written by first-time author Soren Kaplan, plunged 99% and it fell off the list.

Something similar happened when the hardcover edition of “Networking is Dead,” was published in mid-December. A week after selling enough copies to make it onto the Journal’s business best-seller list, more hardcover copies of the book were returned than sold, says book-sales tracker Nielsen BookScan.

It isn’t uncommon for a business book to land on best-seller lists only to quickly drop off. But even a brief appearance adds permanent luster to an author’s reputation, greasing the skids for speaking and consulting engagements.

Mr. Kaplan says the best-seller status of “Leapfrogging” has “become part of my position as a speaker and consultant.”

But the short moment of glory doesn’t always occur by luck alone. In the cases mentioned above, the authors hired a marketing firm that purchased books ahead of publication date, creating a spike in sales that landed titles on the lists. The marketing firm, San Diego-based ResultSource, charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed.

{ WSJ | Continue reading | via Forbes }

installation { Tom Sachs }

In school they tell you time is an illusion, but the profs over-complicate it if you ask me. There’s no such thing as before and after, just a big mash of now. “Time” is something our brains make up to help us get from point A to point B. Like the long path up to Stacy Adams’ house. Someone put it there so you wouldn’t walk around the woods in circles, not getting anywhere. Soon as scientists figured that out, they knew you could make time your bitch. You can stretch it and squash it and reshape it. You just need the right drugs and hardware.

Someday we’ll tell our kids about the night we saw our first Quantum Condenser, that’s what my Lou says on the path up to Stacy Adams’ house. Lou’s into the steevy new gear. I tend to wait for the third or fourth gen when shit actually gets good. But I have to admit I’m excited to see a real life QC. Stacy’s family was the first in the boro to get one. Her dad works at Bubble Labs, where they invented the thing.

You think she’ll let us use it? Lou asks.

I shrug. Then I tickle him because he’s obviously so excited. He shoves me away and then pulls me in and we go arms-around-waists, bumping against each other up the path. Me and my Lou.

Up the hill we go Hi Ho, up to Stacy’s big glass house at the top of the town like Mount Olympus (we just did that mod in Ancient History), and when we ring the bell Stacy’s there in her green double-breasted party suit.

Boys, she goes. Party’s in the back. Come on in.

{ John M. Cusick | Continue reading }

photos { Lorenzo Sala | Inez Van Lamsweerde & Vinoodh Matadin }

Darwinian literary analysis is a way to examine texts and arrive at conclusions about evolved human behaviors, motivations, and emotions. That is, by analyzing texts, it is possible to indirectly analyze human nature. Recently, scholars have examined the works of Jane Austen, Harlequin romance novels, and folktales for this purpose. Although this prior work has been informative, it has only included heterosexual relationships.

Symons noted that lesbian and gay populations are a vital group to gain insight into evolutionary sex differences, as their relationships involve only same sex individuals, thus highlighting dominant female and male mating behaviors. Therefore, in this paper, our primary goal is to analyze lesbian pulp fiction to better comprehend women’s evolved mating strategies. We also consider the era that these books were most popular and explore the cultural climate in relation to the characters in the novels. In general, the way the characters are described and their relationship dynamics are consistent gender stereotypes concerning masculine versus feminine women.

{ Journal of Social, Evolutionary, and Cultural Psychology | PDF }

Reviews on Amazon are becoming attack weapons, intended to sink new books as soon as they are published.

In the biggest, most overt and most successful of these campaigns, a group of Michael Jackson fans used Facebook and Twitter to solicit negative reviews of a new biography of the singer. They bombarded Amazon with dozens of one-star takedowns, succeeded in getting several favorable notices erased and even took credit for Amazon’s briefly removing the book from sale.

“Books used to die by being ignored, but now they can be killed — and perhaps unjustly killed,” said Trevor Pinch, a Cornell sociologist who has studied Amazon reviews. “In theory, a very good book could be killed by a group of people for malicious reasons.”

{ NY Times | Continue reading }

Guy Debord’s first book, Mémoires, was bound with a sandpaper cover so that it would destroy other books placed next to it.

{ Wikipedia | Continue reading }

Memoires was written, or rather assembled, by Guy Debord and Asger Jorn in 1957. Debord himself often referred to Mémoires as an anti-book. […] The text is entirely composed of fragments taken from other texts: photographs, advertisements, comic strips, poetry, novels, philosophy, pornography, architectural diagrams, newspapers, military histories, wood block engravings, travel books, etc. Each page presents a collage of such materials connected or effaced by Jorn’s structures portantes, lines or amorphous painted shapes that mediate the relationships between the fragments.

{ via Design with Intent | Continue reading }

When we read a text, we hear a voice talking to us. Yet the voice changes over time. In his new book titled Poesins röster, Mats Malm, professor in comparative literature at the University of Gothenburg, Sweden, shows that when reading older literature, we may hear completely different voices than contemporary readers did – or not hear any voices at all.

‘When we read a novel written today, we hear a voice that speaks pretty much the same language we speak, and that addresses people and things in a way we are used to. But much happens as a text ages – a certain type of alienation emerges. The reader may still hear a voice, but will not understand it fully and therefore risks missing important aspects,’ says Mats Malm.

{ EurekAlert | Continue reading }

{ ARTINFO }

Back in 2009, The Millions started its “Difficult Books” series–devoted to identifying the hardest and most frustrating books ever written, as well as what made them so hard and frustrating. The two curators, Emily Colette Wilkinson and Garth Risk Hallberg, have selected the most difficult of the most difficult. […]

To The Lighthouse by Virginia Woolf - In its intermingling of separate consciousnesses, Virginia Woolf’s fiction is both intellectually and psychically difficult. Not only is it hard to tell who’s who and who’s saying or thinking what, it is also disconcerting—even queasy-making—to be set adrift in other minds, with their private rhythms and associative patterns. It feels, at times, like being occupied by an alien consciousness. […]

Women & Men by Joseph McElroy - In this space I could put any number of postmodern meganovels - a subgenre I’ve been smitten with for many years now. There’s William Gaddis’ JR, which is easier than people make it out to be, and Pynchon’s Gravity’s Rainbow, which is harder. There’s The Recognitions and Mason & Dixon. There’s William H. Gass’ The Tunnel - verbally lucid, but morally arduous. Of the lot, though, I’d like to shine the spotlight again on Joseph McElroy’s Women & Men. It is longer than any of the foregoing, and, in the idiosyncracies of its prose, on par with the hardest. Parts of it, anyway. Its temperament, though, is completely sui generis - warm, humanist, synthetic rather than analytic.

{ Publishers Weekly | Continue reading }

Small children (age 4-6) who were exposed to a large number of children’s books and films had a significantly stronger ability to read the mental and emotional states of other people. … The more absorbed subjects were in the story, the more empathy they felt, and the more empathy they felt, the more likely the subjects were to help when the experimenter “accidentally” dropped a handful of pens… Reading narrative fiction … fosters empathic growth and prosocial behavior. […]

Psychologists have found that people who watch less TV are actually more accurate judges of life’s risks and rewards than those who subject themselves to the tales of crime, tragedy, and death that appear night after night on the ten o’clock news. That’s because these people are less likely to see sensationalized or one-sided sources of information, and thus see reality more clearly.

{ OvercomingBias | Continue reading }

image { Gary Stephen Brotmeyer }

When you “lose yourself” inside the world of a fictional character while reading a story, you may actually end up changing your own behavior and thoughts to match that of the character, a new study suggests.

Researchers at Ohio State University examined what happened to people who, while reading a fictional story, found themselves feeling the emotions, thoughts, beliefs and internal responses of one of the characters as if they were their own - a phenomenon the researchers call “experience-taking.”

They found that, in the right situations, experience-taking may lead to real changes, if only temporary, in the lives of readers.

{ Ohio State University | Continue reading }

photo { Joel Sternfeld }

Historically, the book, almost alone, has resisted that great colonizing form of our age, the ad. That, in turn, meant you could be assured of one thing when you opened its covers: that you were alone in the book’s world and time. No longer. Sooner or later, the one thing the coming successor generations of e-book are guaranteed to do is smash the traditional reading experience, that sense — when you step inside those covers — of having plunged into another universe. You can’t really remain in another universe long with your email pinging in the background. So the book, enveloped in our busy world and the barrage of images, information, and so much else that comes our way incessantly, is bound to morph into something different, as is the experience of reading it.

{ Tom Dispatch | Continue reading }

artwork { Chad Person }