At 40, Franz Kafka (1883-1924), who never married and had no children, was walking through a park one day in Berlin when he met a girl who was crying because she had lost her favourite doll. She and Kafka searched for the doll unsuccessfully. Kafka told her to meet him there the next day and they would come back to look for her.
The next day, when they had not yet found the doll, Kafka gave the girl a letter “written” by the doll saying “please don’t cry. I took a trip to see the world. I will write to you about my adventures.” Thus began a story which continued until the end of Kafka’s life.
During their meetings, Kafka read the letters of the doll carefully written with adventures and conversations that the girl found adorable. Finally, Kafka brought back the doll (he bought one) that had returned to Berlin.
“It doesn’t look like my doll at all,” said the girl. Kafka handed her another letter in which the doll wrote: “my travels have changed me.” The little girl hugged the new doll and brought the doll with her to her happy home. A year later Kafka died. Many years later, the now-adult girl found a letter inside the doll. In the tiny letter signed by Kafka it was written: “Everything you love will probably be lost, but in the end, love will return in another way.”
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Despite the first ‘Cars’ movie’s somewhat unimpressive reviews and ticket sales, Pixar is rolling out a sequel. Why? Because the animated film sparked a long-lived licensing bonanza.
In the five years since its 2006 release, “Cars” has generated global retail sales approaching $10 billion, according to Disney. That ranks the Pixar film alongside such cinematic merchandising standouts as “Star Wars,” “Spider-Man” and “Harry Potter.”
No fewer than 300 toys — and countless other items, including bedding, backpacks and SpaghettiOs — are rolling out in stores, in anticipation of the “Cars 2″ opening.
“We anticipate the consumer products program to be the largest in industry history, eclipsing the high water mark set by ‘Toy Story 3,’” Disney Consumer Products Chairman Andy Mooney said in a webcast last week before the annual toy licensing show in Las Vegas. Last year, the third installment of “Toy Story” generated $2.8 billion in merchandise sales.
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