The auto-playing ads will appear on both the desktop version of Facebook and the mobile app for Android and iOS phones. But the ads won’t gobble up a bunch of costly data while playing. Facebook said the videos will download ahead of time while the user is within range of Wi-Fi, not while using cellular data like 4G. The app has to be open for the ad to download. The video ad is stored on the phone – how much storage it takes up is an open question — and then played at the appropriate scroll point.

{ WSJ | Continue reading }

related { Facebook saves everything you type - even if you don’t publish it }

{ JPMorgan is taking questions from Twitter | What exactly possesses PR people into thinking it’s a wise idea to launch live “Twitter Q&As?” }

In the construction of advertisement images, emphasis is placed on information that is thought to be influential within the dominant culture of the target audience, such as commonly held values and beliefs (Wolin, 2003). Goffman (1978), proposed the idea that human models in advertisement images are intentionally choreographed to convey particular values concerning social identity and expectations. The values chosen for representation by human models in advertisement images are a reflection of the dominant cultural beliefs regarding social identities. As a result, the representation of human relationships in advertisement images offers research a unique view of normative discourses regarding social identities related to sexual orientation and gender.

{ The Qualitative Report | PDF }

photo { Leo Berne }

The Terminal Event Management Policy is an official policy of Wikipedia detailing the procedures to be followed to safeguard the content of the encyclopedia in the event of a non-localized event that would render the continuation of Wikipedia in its current form untenable.

{ Wikipedia | Continue reading }

porcelain { Livia Marin }

“I don’t have a cellphone or a Facebook account. I’ve never sent a text message. I don’t use Twitter,” he said. “I’m not a journalist. I’m not an academic. I’m not a professional writer. I’m not a professional editor. What I am is otherwise unemployed. Superfluous. That’s what I am.”

It’s a résumé that would disqualify Summers from working at most magazines. But most magazines aren’t The Baffler, which could be described as the country’s foremost journal of superfluous opinion. […]

…and The Atlantic, which writer Maureen Tkacik described as “a turgid mouthpiece for the plutocracy, a repository of shallow, lazy spin, and regular host of discussion forums during which nothing is discussed. It is, in every formal trait, a CIA front.”

{ Columbia Journalism Review | Continue reading }

We’re basically asking the 70 year-old fuselage of a DC-9 to go supersonic. […] Same with the ad industry model.

The system is set up to reward layers, reward churn (hours-based work) and reward quick, incremental successes Vs. real ‘innovation’ or cutting edge and efficient ideas that could transform business. Whether that’s evidenced by brand managers who simply need to move the needle in order to get promoted or ad execs who need to get an award to jump up in a position, it’s apparent everybody’s pushing for short term gains, small passes that move the needle just a few points and add enough time and layers to bill.

This is what clients are paying for, encouraging and perpetuating. Starting with the pitch process (albeit, the first massive outlay is from agencies themselves. But if they win your business – they’ll get it back).

Client processes are what keep that status quo in place. Agencies are not innovating their own model fast enough only because they can’t. The agency model of the now is still making all the money. But it’s the model of the 1960′s.

One example is media. Often, agencies are presented with a media schedule before there’s even a concept. […] It’s kind of like handing us an expensive megaphone and only then being told to try to soothe a baby to sleep. […]

(there are plenty of those ‘innovative’ ideas sitting around anyway, but most don’t get made in a system that rewards overspending Vs. outthinking).

{ Tim Geoghegan | Continue reading }

{ Boards of Canada code found hidden in messageboard banner; might include title of new record | Fact | full story }

As most of us over at io9 have come to understand, Kinja sucks tremendous balls, but not just any balls; the balls Kinja sucks are actually singularities, over the event horizon of which it has passed, so that it may achieve infinite sucking.

{ reluctant.meatbag/gawker | Continue reading }

Ukraine’s ‘Killer’ Dolphins Not Killers, Not Gone – Military.

Newt Gingrich complained that Fox News’s support for Mitt Romney was responsible for Gingrich’s poor showing. […] Roger Ailes [Fox News chief] was silent for a moment and then added, “Newt’s a prick.”

[…]

During the presidential campaign of 2008, candidate Barack Obama was upset by Fox News, which by then was in its sixth year of cable dominance. A sit-down was arranged with Murdoch and Ailes, who recalls that the meeting took place in a private room at the Waldorf Astoria hotel in Manhattan. (White House spokesman Jay Carney declined to relate the president’s version.) Obama arrived with his aide Robert Gibbs, who seated Ailes directly across from Obama, close enough for Ailes to feel the intention was to intimidate him. He didn’t mind; in fact, he rather appreciated the stagecraft, one political professional to another.

After some pleasantries, Obama got to the point. He was concerned about the way he was being portrayed on Fox, and his real issue wasn’t the news; it was Sean Hannity, who had been battering him every night at nine (and on his radio show, which Fox doesn’t own or control). Ailes didn’t deny that Hannity was anti-Obama. He simply told the candidate not to worry about it. “Nobody who watches Sean’s going to vote for you anyway,” he said.

Obama then asked Ailes what his personal concerns might be. It is a politician’s question that means: What can I do for you?

Ailes said he was mainly concerned about Obama’s strength on national-security issues. The candidate assured Ailes that he had nothing to worry about.

“Well, why are you going around talking about making cuts in weapons systems?” asked Ailes. “If you’re going to cut, why not at least negotiate them and get something in return?”

Obama said that Ailes had been misinformed; he was not advocating unilateral cuts.

“He said this looking me right in the eyes,” says Ailes. “He never dropped his gaze, which is the usual tell. It was as good a lie as anyone ever told me. I said, ‘Senator, I just watched someone say exactly that on my computer screen before coming over here. Maybe it wasn’t you, but it sure looked like you and sounded like you. I think it was you.’ ”

At that point, Gibbs stood and announced that the session was over. “I don’t think he liked the meeting very much,” says Ailes.

{ Vanity Fair | Continue reading }

photo { Mary Ellen Mark }

“There’s a huge amount of vodka that’s sold for drinking at home,” Lieskovsky says. “But no one knew where it was really going”—apart from down someone’s throat eventually, and on a bad night perhaps back up again. Was it treated as a sacred fluid, not to be polluted or adulterated except by an expert mixologist? Some Absolut advertising and iconography suggested exactly this, assuming understandably that buyers of a “premium” vodka would want laboratory precision for their cocktails. Another possibility was that the drinkers might not care much about the purity of the product, and that bringing it to a party merely lubricated social interaction. “We wanted to know what they are seeking,” Lieskovsky says. “Do they want the ‘perfect’ cocktail party? Is it all about how they present themselves to their friends, for status? Is it collaboration, friendship, fun?”

Over the course of the company’s research, the rituals gradually emerged. “One after another, you see the same thing,” Lieskovsky told me. “Someone comes with a bottle. She gives it to the host, then the host puts it in the freezer and listens to the story of where the bottle came from, and why it’s important.” And then, when the bottle is served, it goes right out onto the table with all the other booze, the premium spirits and the bottom-shelf hooch mixed together, in a vision of alcoholic egalitarianism that would make a pro bartender or a cocktail snob cringe.

What mattered most, to the partygoers and their hosts, were the narratives that accompanied the drinks. […]

The corporate anthropology that ReD and a few others are pioneering is the most intense form of market research yet devised, a set of techniques that make surveys and dinnertime robo-calls (“This will take only 10 minutes of your time”) seem superficial by comparison. ReD is one of just a handful of consultancies that treat everyday life—and everyday consumerism—as a subject worthy of the scrutiny normally reserved for academic social science.

{ The Atlantic | Continue reading | Thanks Tim }

The only thing that can go thru innovation at an agency is the process for which a client is served.

{ Digiday | Continue reading | Thanks Tim }

photo { Neil Bedford }

Here you are on January 7th finding out about the perfect calendar. It was put together by “The Fertile Earth Foundation” and it features months and months of beautiful women covered in shit.

Fertile Earth is a Miami-based hippie clusterfuck that encourages people to compost using their own organic waste. Grow a potato from your poop. That sort of thing.

{ Caity Weaver/Gawker | Continue reading }

{ Empty Times Square building generates about $23 million a year from electronic ads. The building was bought in 1997 for $117 million. }

[Thanks Glenn!]

A worrying trend has emerged in which a writer’s success has come to be measured by the number of views and comments elicited by his or her writing. Those same writers have, in a matter of a few years, adopted a new publishing ethos in which they post their thoughts, opinions, and writings on the plethora of blogging sites currently available. The generation of bloggers, many of whom started out as newspaper writers and later moved to electronic publishing, didn’t stop there—they expanded their commenting activity to their personal Facebook pages. […]

Facebook users find themselves in the position of a superstar or a prophet, needing to utter profound statements and expecting the cheers of the crowd. As it becomes easier and easier for people to connect, this loop tragically kills conversations and exchanges them for the proclamations of ignorant judges who know nothing of the world but their own personal narratives and verdicts.

{ e-flux | Continue reading }

This study finds that women who read sex-related magazine articles from popular women’s magazines like Cosmopolitan are less likely to view premarital sex as a risky behavior. Additionally, the women who are exposed to these articles are more supportive of sexual behavior that both empowers women and prioritizes their own sexual pleasure.

{ SAGE | Continue reading }

{ Depressed Copywriter }

Facebook is planning on using Instagram to roll out a radical new advertising platform which is capable of following users’ emotions in real time and target advertisements based on how they are feeling. The platform - internally codenamed the Tom Parsons Project (TPP) - will “combine Instagram’s vast user base and high daily use rate with advancements in facial recognition technology to connect users with products which most fit their immediate needs.”

In the new TPP-enabled Instagram whilst you are taking a photo with your smartphone’s rear-facing camera the TPP software will discreetly activate the front facing camera and lock onto the image of your face. The app’s facial recognition function will then record the precise positioning of your facial features and send them to Facebook’s database where the firm will assign an emotion to the facial pattern and log your emotional state.

The company will then use a highly advanced algorithm which combines this new emotional data with the demographic data Facebook already has to create a near perfect ad targeting system. […]

“If you’re a woman with cyclical mood issues due to the harshness of your menstrual cycle, the new Instagram should be able to accurately predict when your cycle is peaking and connect you to valuable products and services which may reduce your discomfort before your moods become a burden on others.”

Privacy advocates are expected to protest the new technology, but legal experts say the method is legal in the United States so long as it’s disclosed in Instagram’s new Terms of Service Agreement.

{ The Daily Currant | Continue reading }