social networks

how should we make use of this life that we still have?

The most widespread use of augmented reality isn’t in gaming: it’s the face filters on social media. The result? A mass experiment on girls and young women.

{ Technology Rreview | Continue reading }

Sous le soleil de satan

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Facebook Says It’s Your Fault That Hackers Got Half a Billion User Phone Numbers

‘The fault, dear Brutus, is not in our stars, but in ourselves.’ –Shakespeare

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{ Facebook Is Building An Instagram For Kids Under The Age Of 13 }

art { Installation views of Jake or Dinos Chapman, White Cube, 2011 }

“If everything on earth were rational, nothing would happen” —Dostoevsky

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The latest research, published on Friday by two psychology professors, combs through about 40 studies that have examined the link between social media use and both depression and anxiety among adolescents. That link, according to the professors, is small and inconsistent. […]

In most cases, [most researchers] say, the phone is just a mirror that reveals the problems a child would have even without the phone. […]

“The current dominant discourse around phones and well-being is a lot of hype and a lot of fear,” Mr. Hancock said. “But if you compare the effects of your phone to eating properly or sleeping or smoking, it’s not even close.”

Mr. Hancock’s analysis of about 226 studies on the well-being of phone users concluded that “when you look at all these different kinds of well-being, the net effect size is essentially zero.”

{ NY Times | Continue reading }

image { Diagram from a 1923 Japanese typewriting manual }

Is there ever a day that mattresses are not on sale?

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The prospect of data-driven ads, linked to expressed preferences by identifiable people, proved in this past decade to be irresistible. From 2010 through 2019, revenue for Facebook has gone from just under $2 billion to $66.5 billion per year, almost all from advertising. Google’s revenue rose from just under $25 billion in 2010 to just over $155 billion in 2019. Neither company’s growth seems in danger of abating.

The damage to a healthy public sphere has been devastating. All that ad money now going to Facebook and Google once found its way to, say, Conde Nast, News Corporation, the Sydney Morning Herald, NBC, the Washington Post, El País, or the Buffalo Evening News. In 2019, more ad revenue flowed to targeted digital ads in the U.S. than radio, television, cable, magazine, and newspaper ads combined for the first time. It won’t be the last time. Not coincidentally, journalists are losing their jobs at a rate not seen since the Great Recession.

Meanwhile, there is growing concern that this sort of precise ad targeting might not work as well as advertisers have assumed. Right now my Facebook page has ads for some products I would not possibly ever desire.

{ Slate | Continue reading | Thanks Tim }

related { Amazon CEO Jeff Bezos says his company is developing a set of laws to regulate facial recognition technology that it plans to share with federal lawmakers. }

I wish I was little bit taller I wish I was a baller

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A Japanese hotel offers a room that costs only $1 per night, but there’s a catch — the guest’s entire stay is livestreamed on YouTube.

{ UPI | Continue reading }

Are we someone else when we lie?

[Google CEO] Eric Schmidt continued: “Our business is highly measurable. We know that if you spend X dollars on ads, you’ll get Y dollars in revenues.” At Google, Schmidt maintained, you pay only for what works.

Karmazin was horrified. He was an old fashioned advertising man, and where he came from, a Super Bowl ad cost three million dollars. Why? Because that’s how much it cost. What does it yield? Who knows. […]

In 2018, more than $273bn dollars was spent on digital ads globally, according to research firm eMarketer. Most of those ads were purchased from two companies: Google ($116bn in 2018) and Facebook ($54.5bn in 2018). […]

Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed by this particular kid. The other two can’t make any sense of it: how does he do it? When they ask him, he explains: “I stand in the waiting area of the pizzeria.” […] Economists refer to this as a “selection effect.” It is crucial for advertisers to distinguish such a selection effect (people see your ad, but were already going to click, buy, register, or download) from the advertising effect (people see your ad, and that’s why they start clicking, buying, registering, downloading). […]

The online marketing world has the same strategy as Luigi’s Pizzeria and the flyer-handling teens. The benchmarks that advertising companies use – intended to measure the number of clicks, sales and downloads that occur after an ad is viewed – are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection. Consider the following: if Amazon buys clicks from Facebook and Google, the advertising platforms’ algorithms will seek out Amazon clickers. And who is most likely to click on Amazon? Presumably Amazon’s regular customers. In that case the algorithms are generating clicks, but not necessarily extra clicks.

{ The Correspondent | Continue reading }

Loading the BRICKS from my FRONT YARD into a DUMPSTER because my neighbor TODD is a FUCKHEAD

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Oregon Senator Ron Wyden has unveiled updated privacy legislation he says will finally bring accountability to corporations that play fast and loose with your private data.

Dubbed the Mind Your Own Business Act, the bill promises consumers the ability to opt out of data collection and sale with a single click. It also demands that corporations be transparent as to how consumer data is collected, used, and who it’s sold to, while imposing harsh fines and prison sentences upon corporations and executives that misuse consumer data and lie about it. […]

“Mark Zuckerberg won’t take Americans’ privacy seriously unless he feels personal consequences,” Wyden said. “A slap on the wrist from the FTC won’t do the job, so under my bill he’d face jail time for lying to the government.”

{ Vice | Continue reading }

art { Nick Knight, Transhuman After All, VMAN, 2013 }

Lee Jun-fan (November 27, 1940 – July 20, 1973), known professionally as Bruce Lee

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of course there is no behind the scenes, no real self, no authenticity, etc. just a precession of simulacra; influencers sort of serve the same function Baudrillard thought Disneyland served: to make everyone else feel “authentic”

{ Rob Horning }

You’re up, you’ll get down. You’re never running from this town.

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We analyzed over one million posts from over 4,000 individuals on several social media platforms, using computational models based on reward reinforcement learning theory. Our results consistently show that human behavior on social media qualitatively and quantitatively conforms to the principles of reward learning.

{ PsyArXiv | Continue reading }

image { Dissecting Reinforcement Learning }

HELP US VALIDATE THE HIGH OPINION WE HAVE OF OURSELVES

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YouTube’s most lucrative channel in the UK did not feature a pop superstar, a legendary rock band or the biggest TV show around . . . but a child from Lancashire.

Gabriella — or Gaby, as she is known to her 12m-plus subscribers […] could be pulling in between £2,100 and £40,000 a day, depending on daily views, with earnings of up to £1m a year. […]

To novices like me, YouTube’s advertising system is incredibly complex and opaque. Fundamentally, the more popular you are, the more advertisers are prepared to pay. But you need to clock up 4,000 hours of viewing time for your videos in a year and have at least 1,000 subscribers to qualify for the Google Partner Programme, which provides a share of ad revenue.

Vloggers who choose cost-per-month advertising get a share ranging from 5p to £7 for every 1,000 “monetised” views — that is after YouTube takes 45 per cent. Only 40 per cent to 60 per cent of overall views are deemed worthy of advertising spending, based on various factors such as the location of the viewers and their level of “ad engagement”, that is, how much they skip or click on ads. […]

Competition on YouTube is brutal, with more than 450 hours of video uploaded every minute. Most of the experts who spoke to the Financial Times agreed that one or two videos a week was the bare minimum now required for success. Dan Middleton, a British gaming star who earned £25m last year, recently admitted working 12-hour days to post daily videos and stay ahead of the algorithm, which was recently tweaked to reward busier creators. Just missing a day can drastically reduce your views, subscribers and overall revenue.

Small wonder that “influencer burnout” is on the rise. […]

One vlogger with about 80,000 subscribers, who wished to remain anonymous, told me: “My most popular videos get six-figure views but the maximum I earn is a few hundred pounds. When I think about all the research, time, skills and promotion I put into each video, I wonder just how sustainable it can be.” […]

But YouTube advertising is not the only game in town. Creators increasingly make extra cash from influencer marketing. […]

Successful vloggers, and the agents managing their careers, can be cagey about the sums earned from influencer marketing. However, prying some numbers from leading agencies, I found that someone with at least 7m subscribers could earn about £250,000 for a sponsored video, while someone notching up 1m subscribers would command about £100,000. Even so-called “micro-influencers”, defined as having between 3,000 and 100,000 followers on any given platform, can earn between £2,000 and £50,000 for sponsored posts or videos.

{ Financial Times | Continue reading }

concrete with beehive structure, wax, and live bee colony { Pierre Huyghe, Untilled (Liegender Frauenakt), 2012 }

Direct Replication of the Predictive Validity of the Suicide-Implicit Association Test