She was more like a beauty queen from a movie scene


In the construction of advertisement images, emphasis is placed on information that is thought to be influential within the dominant culture of the target audience, such as commonly held values and beliefs (Wolin, 2003). Goffman (1978), proposed the idea that human models in advertisement images are intentionally choreographed to convey particular values concerning social identity and expectations. The values chosen for representation by human models in advertisement images are a reflection of the dominant cultural beliefs regarding social identities. As a result, the representation of human relationships in advertisement images offers research a unique view of normative discourses regarding social identities related to sexual orientation and gender.

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photo { Leo Berne }