‘To be stupid, selfish, and have good health are three requirements for happiness, though if stupidity is lacking, all is lost.’ –Flaubert

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Women are picky. The general idea is that females invest more in reproduction, and, as such, need to be more selective about their partners. This purportedly has its root in anisogamy, a complicated word to say that egg cells are more expensive to produce, and lesser in number, than sperm cells. Basically, females have to use their egg cells carefully, while men can go around and generously spread their sperm. […]

Two main suggestions:

• Sexy sons: choosy females pick sexy males to mate with. Their offspring inherits both the preference and the attractiveness. And a positive feedback loop follows.

• Good genes: male attractiveness signals additional quality, or more precisely breeding value for fitness. The sons of attractive males inherit these qualities along with the ‘being sexy.’ Here, there is a link between attractiveness and ‘quality.’

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images { 1. Phillip Pearstein | 2 }