‘Maybe he hasn’t called because he’s washing his hands.’ –Blacky II

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Why did I self-publish?

Advances are quickly going to zero. Margins are going to zero for publishers. There’s no financial benefit for going with a publisher if advances are going to zero and royalties are a few percentage points. The publishing industry does minimal editing. The time between book acceptance and release is too long (often a year or more). That’s insane and makes zero sense in a print-on-demand world when kindle versions are outselling print versions.

Most importantly, the book industry sells “books”. What they need to do is sell their “authors”. Authors now are brands, they are businesses, they are mini-empires. Publishers do nothing to help 95% of their authors build their platforms and their own brands. This would increase author loyalty and make the lack of a meaningful advance almost worth it.

{ James Altucher | Continue reading }