Where do cows go when they want a night out? To the moo-vies.

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Turbulence, a film by Prof. Nitzan Ben Shaul of Tel Aviv University, uses complicated video coding procedures that allow the viewer to change the course of a movie in mid-plot. In theory, that means each new theater audience can see its very own version of a film. Turbulence recently won a prize at the Berkeley Video and Film Festival for its technological innovation.

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