If you can talk with crowds and keep your virtue


What makes a fruit “super?”

First of all, we have to define what characteristics a fruit has to have to be labeled “super.” The superfruit craze seems to have hit a tipping point in 2004, however there appear to be no clear standards as to how a fruit attains a “super” status. Marketing and exotic appeal rather than science have given select fruits a more salubrious appeal. As most health claims however, these are based on perception rather than evidence.

One thing that superfuits do have in common, however, is a high ORAC value.

The Oxygen Radical Absorbance Capacity (ORAC) assay was developed to directly test the antioxidant capacity of biological samples. There are however many different tests of antioxidant capacity that have been developed and utilized, each with various shortcomings.

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drawing { Ellsworth Kelly, Tangerine, 1964-65 }