Regardless of their innate gifts and instruction, and irregardless of their character or sex


Arousal, the researchers contend, actually affects our perception of time. […]

The researchers presented 116 males with images from an online Victoria’s Secret catalog and gauged their response to receiving one of two fictitious promotions: a gift certificate available that day or one available three months from now. They asked the subjects the dollar value that would compensate for having to wait. Those exposed to sexually charged imagery (versus those in a control group exposed to nature images) were found to be more impatient and expressed that future discounts would have to be steeper to compensate for the time delay.

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painting { Willem Drost }