In some cases, the electronic information being gathered is used for illegal purposes, such as electronic identity theft. In other cases, the information is gathered for lawful purposes but is extremely annoying to users, such as when targeted and aggressive marketing tactics are used. Users are growing uncomfortable with the amount of information marketers possess today about them and many feel it is an invasion of their privacy even if the marketing is currently considered to be lawful. Moreover, even legitimate and lawful enterprises that collect confidential information about a user runs the risk of having an intruder penetrate their databases and acquiring the information for subsequent unlawful purposes. […]
Assignee: Apple Inc. (Cupertino, CA)
Filed: October 21, 2011
Techniques to pollute electronic profiling
Techniques to pollute electronic profiling are provided. A cloned identity is created for a principal. Areas of interest are assigned to the cloned identity, where a number of the areas of interest are divergent from true interests of the principal. One or more actions are automatically processed in response to the assigned areas of interest. The actions appear to network eavesdroppers to be associated with the principal and not with the cloned identity. […]
The invention claimed is:
1. A device-implemented method, comprising: cloning, by a device, an identity for a principal to form a cloned identity; configuring, by the device, areas of interest to be associated with the cloned identity, the areas of interest are divergent from true areas of interest for a true identity for the principal; and automatically processing actions associated with the areas of interest for the cloned identity over a network to pollute information gathered by eavesdroppers performing dataveillance on the principal and refraining from processing the actions when the principal is detected as being logged onto the network and also refraining from processing the actions when the principal is unlikely to be logged onto the network.