When you love someone, you’ve gotta trust them. There’s no other way. You’ve got to give them the key to everything that’s yours. Otherwise, what’s the point?

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This has led researchers to ask the questions: How can we get mobile users to break out of their patterns, visit less frequented areas, and collect the data we need?

Researchers can’t force mobile users to behave in a certain way, but researchers at Northwestern University have found that they may be able to nudge them in the right direction by using incentives that are already part of their regular mobile routine.


“We can rely on good luck to get the data that we need,” Bustamante said, “or we can ‘soft control’ users with gaming or social network incentives to drive them where we want them.”


{ McCormick School of Engineering and Applied Science | Continue reading }

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