How do I look? You look ready.
According to Maslow we have five needs [diagram]. However, many other people have thought about what human beings need to be happy and fulfilled, what we strive for and what motivates us, they have come up with some different numbers. (…)
David McClelland (1985) proposed that, rather than being born with them, we acquire needs over time. They may vary considerably according to the different experiences we have, but most of them tend to fall into three main categories. Each of these categories is associated with appropriate approach and avoidance behaviours.
Achievement. People who are primarily driven by this need seek to excel and to gain recognition for their success. They will try to avoid situations where they cannot see a chance to gain or where there is a strong possibility of failure.
Affiliation. People primarily driven by this need are drawn towards the achievement of harmonious relationships with other people and will seek approval. They will try to avoid confrontation or standing out from the crowd.
Power. People driven by this need are drawn towards control of other people (either for selfish or selfless reasons) and seek compliance. They will try to avoid situations where they are powerless or dependent. (…)
Martin Ford and C.W. Nichols seem to have gone a bit overboard. Their taxonomy of human goals has two dozen separate factors.
