nswd

I got P-90 Ru go to pop at ya

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While the Frenchman credited with inventing dry cleaning started with turpentine, perc has been used since the 1930s to clean clothes, and about 80% of cleaners still rely on it. Like turpentine—and benzene, kerosene and gasoline, which were also tried in the early years—perc is good at dissolving oil-based stains. It is pumped into a supersized washing machine to flush dirt from the clothes.

Stubborn stains from difficult-to-remove substances, such as ink, wine and mustard, are attacked by hand with chemicals that target particular substances. Bruce Barish, owner of New York City’s Ernest Winzer Cleaners, cites balsamic vinaigrette as “very hard to get out.” It’s a mix of both water-based and oily stains with a dark dye that is hard to remove—especially since most customers accidentally rub it in.

The quality and service vary, in part because most dry cleaners are independently owned. There are 24,124 dry-cleaning and non-coin-operated laundry establishments in the U.S., according to the Census Bureau.

In a 2009 study that examined 50 randomly selected dry cleaners, New York-based Floyd Advisory LLC found that women paid an average of 73% more than men for laundered shirts. Dry cleaners surveyed say women’s shirts don’t fit in their industrial presses as well as men’s and must be ironed by hand.

Last year, market-research firm Mintel International found that 75% of women who had gone clothes-shopping in the past 12 months said they avoided buying clothes that required dry cleaning.

{ WSJ | Continue reading }





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