I feel you would need one more for Hamlet. Seven is dear to the mystic mind. The shining seven W. B. calls them.

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JamesMTitus was manufactured by cyber-security specialists in New Zealand participating in a two-week social-engineering experiment organized by the Web Ecology Project. Based in Boston, the group had conducted demographic analyses of Chatroulette and studies of Twitter networks during the recent Middle East protests. It was now interested in a question of particular concern to social-media experts and marketers: Is it possible not only to infiltrate social networks, but also to influence them on a large scale?

The group invited three teams to program “social bots”—fake identities—that could mimic human conversation on Twitter, and then picked 500 real users on the social network, the core of whom shared a fondness for cats. The Kiwis armed JamesMTitus with a database of generic responses (“Oh, that’s very interesting, tell me more about that”) and designed it to systematically test parts of the network for what tweets generated the most responses, and then to talk to the most responsive people.

After the first week, the teams were allowed to tweak their bot’s code and to launch secondary identities designed to sabotage their competitors’ bots.

{ The Atlantic | Continue reading }