I guess daisies will have to do
The big money isn’t in creating products, it’s in creating customers. A single, lifelong customer who lives his life spending the way you want him to is worth six or seven figures. A single one. Creating millions of these is the only way to make trillions.
You can make millions by selling a great product to people who need it, but you make billions and trillions by conditioning an entire nation of people to react to every inconvenience, every whim, and every passing desire or fear by buying something. (…)
Using the television as their primary tool, very-high-level marketers have managed to create a nation of people who typically:
▪ work almost all the time
▪ absorb several hours of advertising every night, in their own homes
▪ are tired and unhealthy and vaguely dissatisfied with their lives
▪ respond to boredom, dissatisfaction, or anxiety only by buying and consuming things
photo { Victor Cobo }
