Like the boogie to the boogie without the boogie bang
What followed was a fascinating assortment of statistics and tidbits about how design influences how people shop. (…)
It takes eight seconds to walk by a typical storefront. Once someone is two seconds past the door, they will not turn around. You have to grab them in the first four seconds while they are approaching.
Within two seconds of entering a store, 70% of people know whether they will buy something. Stores use simple window displays and a “front and center” table to clearly and quickly convey what’s hot, and most train a staff member to welcome customers immediately upon entry.
An open door generates 35% more business than a closed door. Doors that are flush to the sidewalk are more inviting than recessed doors. Outdoor planters and a lot of downlight can make a recessed entry more welcoming. How many museum and library entrances are hard to find, dark, and require opening a heavy door? (…)
People like to walk in a loop. They avoid “cul de sacs” that they can see are dead-ends, because they don’t want to get bored walking through the same merchandise twice. (…)
75% of American spending occurs after 5:30pm and on Sunday.
