‘Je ne parlerai pas, je ne penserai rien : mais l’amour infini me montera dans l’âme.’ —Rimbaud

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The ads you see online are based on the sites, searches, or Facebook posts that get your interest. Some rebels therefore throw a wrench into the machinery — by demonstrating phony interests.

“Every once in a while, I Google something completely nutty just to mess with their algorithm,” wrote Shaun Breidbart. “You’d be surprised what sort of coupons CVS prints for me on the bottom of my receipt. They are clearly confused about both my age and my gender.”

[…]

“You never want to tell Facebook where you were born and your date of birth. That’s 98 percent of someone stealing your identity! And don’t use a straight-on photo of yourself — like a passport photo, driver’s license, graduation photo — that someone can use on a fake ID.”

[…]

“Create a different email address for every service you use”

[…]

“Oh yeah — and don’t use Facebook.”

{ NY Times | Continue reading }