As men are generally more short-term oriented in their sexuality than women, and given that cigarette and alcohol use are still considered masculine behaviors, we explored if female smoking and drinking can function as a short-term mating strategy. […]
The experiment showed that young men perceive women who use cigarettes and alcohol as being more sexually unrestricted. Furthermore, tobacco and (especially) alcohol use brought some short-term attractiveness benefits to women. In short-term mating contexts, drinking enhanced women’s attractiveness, whereas occasional smoking was found equally desirable as not smoking. However, in long-term mating contexts, frequent drinking and all smoking behavior harmed women’s desirability.