‘Learning to see — accustoming the eye to calmness, to patience, to letting things come up to it; postponing judgment, learning to go around and grasp each individual case from all sides.’ –Nietzsche

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The present research examined whether possessing multiple social identities (i.e., groups relevant to one’s sense of self) is associated with creativity. In Study 1, the more identities individuals reported having, the more names they generated for a new commercial product (i.e., greater idea fluency). […] Results suggest that possessing multiple social identities is associated with enhanced creativity via cognitive flexibility.

{ Personality and Social Psychology Bulletin | Continue reading }

photo { Gregory Miller }