The urb it orbs

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According to a study released this week by Brown University’s Department of Modern Culture and Media, it now takes only four minutes for a new cultural touchstone to transform from an amusing novelty into an intensely annoying thing people never want to see or hear again. […]

“We project that by 2018, the gap between liking something new and wishing yourself dead rather than hearing it again will be down to 60 seconds,” Levinson said. “And by 2023, enjoyment and abhorrence will occur simultaneously, the two emotions effectively canceling each other out and leaving one feeling nothing whatsoever.”

{ The Onion | Continue reading | via Nathan Jurgenson }