He concocted an astroturf outrage campaign to publicize the screen adaptation of his client Tucker Max’s book I Hope They Serve Beer In Hell. He bought billboards and defaced them with stickers saying Max “deserved to have his dick caught in a trap with sharp metal hooks. Or something like that.”; he used fake email accounts to send angry emails about the movie to college progressive organizations; he started a boycott group on Facebook; he started fake blogs reporting false stories about his client’s “outrageous behavior.”

{ Das Krapital | Continue reading }

previously { On ABC News, he was one of a new breed of long-suffering insomniacs }

artwork { Ellsworth Kelly, Black Relief II, 2010 }

marketing, scams and heists | July 27th, 2012