What causes some photos, videos, and Twitter posts to spread across the internet like wildfire while others fall by the wayside? The answer may have little to do with the quality of the information. What goes viral may be completely arbitrary, according to a controversial new study of online social networks. […]
The team built a computer simulation designed to mimic Twitter. In the simulation, each tweet or message was assigned the same value and retweets were performed at random. Despite this, some tweets became incredibly popular and were persistently reposted, while others were quickly forgotten.