nswd

The wordless, in the wind

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What all media, all representations—from street signs to photographs to emoticons—have in common is this: they pay attention to you, they address you. Sometimes generically, as with street signs, sometimes precisely, as with person-specific ring tones. And all that attention is flattering—indeed, it is a form of flattery so pervasive, and so essential to the nature of representation, that it has escaped notice as such, though it ultimately accounts for the oft-remarked narcissism of our time. The very process by which reality and representation become fused in the age of the simulacrum is delivered to our psyches by the flattery of representation. We have been consigned by it to a new plane of being, a new kind of life-world, an environment of representations of fabulous quality and inescapable ubiquity, a place where everything is addressed to us, everything is for us, and nothing is beyond us anymore. (…)

In a mediated world, the opposite of real isn’t phony or artificial—it’s optional.

{ On the Politics of Pastiche and Depthless Intensities: The Case of Barack Obama | Institute for Advanced Studies in Culture | Continue reading }

photo { Todd Fisher }





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