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‘To succeed in the world we do everything we can to appear successful already.’ –La Rochefoucauld

Self-promotion is common in everyday life. Yet, across 8 studies (N = 1,687) examining a broad range of personal and professional successes, we find that individuals often hide their successes from others and that such hiding has relational costs. […]

Whereas previous research highlights the negative consequences of sharing one’s accomplishments with others, we find that sharing is superior to hiding for maintaining one’s relationships.

{ Journal of Personality and Social Psychology | Continue reading }





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