“The Pleasure Principle” is an “independent woman” anthem about love gone wrong built around a dance beat

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Previous studies have shown that male attractiveness can be enhanced by manipulation of status through, for example, the medium of costume. The present study experimentally manipulated status by seating the same target model (male and female matched for attractiveness) expressing identical facial expressions and posture in either a ‘high status’ (Silver Bentley Continental GT) or a ‘neutral status’ (Red Ford Fiesta ST) motor-car. […]

Results showed that the male target model was rated as significantly more attractive on a rating scale of 1–10 when presented to female participants in the high compared to the neutral status context. Males were not influenced by status manipulation, as there was no significant difference between attractiveness ratings for the female seated in the high compared to the neutral condition.

{ The British Psychological Society | PDF }

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