Always thinking that just behind some narrow door in all of his favorite bars, men in red woolen shirts are getting incredible kicks from things he’ll never know.
Can a clean smell make you a better person?
That’s the provocative suggestion of a recent study in the journal Psychological Science. A team of researchers found that when people were in a room recently spritzed with a citrus-scented cleanser, they behaved more fairly when playing a classic trust game. In another experiment, the smell of cleanser made subjects more likely to volunteer for a charity.
The findings suggest that simply smelling something clean makes people clean up their behavior - that a smell can provoke a mental leap between cleanliness and morality, making people think differently about the world around them. The authors even suggested that clean smells could be employed as a tool to influence how people act.
The idea that a smell can affect something as complex as ethical behavior seems surprising, not least because smell has long been seen as a “lower” sense, playing on our emotions and instincts while our reason and judgment operate on another plane. But research increasingly shows that smell doesn’t just affect how we feel: It affects how we think, in ways that are just beginning to be understood.
{ The Boston Globe | Continue reading }
One of the works that helps visualize the breakthrough is a painting done in 1961, which consists in a greatly enlarged version of a simple black-and-white advertisement of the kind that appears in side columns and back pages of cheap newspapers. It advertised the services of a plastic surgeon, and showed two profiles of the same woman, before and after an operation on her nose.
artwork { Andy Warhol, Before and After, 1961 }
