Just boob it

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In a series of 7 experiments we demonstrate that women perceive men to be more attractive and sexually desirable when seen on a red background and in red clothing. […] The influence of red appears to be specific to women’s romantic attraction to men: Red did not influence men’s perceptions of other men, nor did it influence women’s perceptions of men’s overall likability, agreeableness, or extraversion.

{ APA PsycNet | Continue reading }