2 fading photographs of queen Alexandra of England and of Maud Branscombe, actress and professional beauty

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Flirting is a class of courtship signaling that conveys the signaler’s intentions and desirability to the intended receiver while minimizing the costs that would accompany an overt courtship attempt. […]

Flirtation is marked by “mixed signals”: sidelong glances and indirect overtures. The human ethologist Irenäus Eibl-Eibesfeldt, synthesizing decades of comparative study of human social behavior, reported that flirtatious gestures and expressions are cross-culturally consistent. He found that partially obscured actions such as quick looks and coy giggles behind a hand were common elements of flirtation in cultures from pastoral Africa to urban Europe to Polynesia. “Turning toward a person and then turning away,” he wrote, “are typical elements of human flirting behavior.” That indirect flirtation is recognizable as its own category of signaling suggests it might require a separate functional explanation. What do courting humans gain by making some courtship signals oblique?

Here we propose that the explanation for the subtlety of human courtship lies in the potential costs imposed by both intended and unintended receivers of courtship signals, either in the form of damage to social capital or of interference and intervention by third parties. […]

Third parties constitute an additional source of potential courtship costs. […] “Interception” occurs when a third party detects a signal and procures some information from it, as when a predator uses a prey animal’s mating call to locate the caller. […] Among courting humans, the most straightforward interception costs involve physical violence related to jealousy: Courting someone who already has a partner or admirer can bring swift and direct consequences if one is observed by that rival. […]

Signalers who skillfully assess and adjust to social context (i.e., good flirts) display their quality not through high-intensity displays that index physical prowess and condition, but through sensitive signal-to-context matching that indicates behavioral flexibility and social intelligence.

{ Evolutionary Psychology | PDF }