That is typically Swedish. They’ll hold their breath until they turn blue. And yellow.

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When we recognize someone, we integrate information from across their face into a perceptual whole, and do so using a specialized brain region. Recognizing other kinds of objects does not engage such specific brain areas, and is achieved in a much more parts-based way.

In a recent review of the literature [The evolution of holistic processing of faces], we investigated how this face-specific mode of perception may have evolved by examining the evidence for face-based holistic processing in other species. A surprisingly wide variety of other animals can recognize each other from their “face,” but for most of these there is either evidence that they don’t do this “holistically” (dogs are an example) or insufficient evidence to claim that they do (typically because the experiments are poorly designed).

There is good evidence that some species of monkey are as affected by turning the face upside down as humans are (which is one index of holistic processing), and one species of monkey (Rhesus macaques) also shows evidence of the “composite effect.” The composite effect refers to the fact that people find it difficult to recognize the top half of a face if it is shown lined up with the bottom half of a different face, because we can’t help integrating the two halves into a new whole. People have trouble recognizing other primate faces when they are upside down, but only show the composite effect for human faces.

{ University of Newcastle | Continue reading }