Yo Chuck, bust a move man
For years, publishers could count on bored shoppers waiting in the checkout line to pick up a magazine, get engrossed in an article, and toss it into their cart alongside the milk and eggs. Then came “mobile blinders.”
These days, consumers are more likely to send a quick text and check their Facebook feed than to read a magazine or develop a momentary craving for the gum or candy on display. […]
Hearst, which sells 15 percent of its U.S. magazines at retailers, is adding cardboard displays in places other than the checkout line. […]
The gum category […] declined 5.5. percent last year.
photo { Luigi Ghirri }
