‘By my math, if I request enough extra bottles of complimentary Kiehl’s bodywash, shampoo and moisturizer, this hotel room ends up free.’ –Tim Geoghegan
Specialty stores do not have to compete with supermarket prices to increase sales, according to a recent study from the University at Buffalo School of Management.
Researchers found that consumers are not concerned about higher prices when shopping at specialty stores, and that they are more likely to buy items related to their main purchase than at a supermarket.
In addition, specialty stores’ customers are more apt to respond to holiday promotions than to sale prices.
