‘When people are free to do as they please, they usually imitate each other.’ –Eric Hoffer

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The ability to choose should let people create more enjoyable experiences. However, in a set of 5 studies, people who chose repeatedly during ongoing consumption exhibited a greater drop in enjoyment compared with those who received a series of random selections from the same set of liked stimuli.

{ American Psychology Association | Continue reading }

related { This questionnaire was designed to test your ability to choose at random }