And the coiffed brunette curls over Maybelline eyes, wearing Prince Machiavelli, Estee Lauder


To explore the basis for patient complaints about the oldness of most magazines in practice waiting rooms.


General practice waiting rooms contain mainly old magazines. This phenomenon relates to the disappearance of the magazines rather than to the supply of old ones. Gossipy magazines were more likely to disappear than non-gossipy ones.


If we extrapolate our findings of 41 magazines each month at an average cost of £3.20 ($5.00; €4.00) per magazine over the 8000 practices in the United Kingdom, this equates to £12.6m disappearing from general practices, resources that could be better used for healthcare. Practices should consider using old copies of the Economist and Time magazine as a first step towards saving costs.

{ British Medical Journal | Continue reading }

image { Esquire, February 1956 }