I am the slap and the cheek, I am the limbs and the rack, and the victim and the executioner


Hunger, thirst, stress and drugs can create a change in the brain that transforms a repulsive feeling into a strong positive “wanting,” a new University of Michigan study indicates.

The research used salt appetite to show how powerful natural mechanisms of brain desires can instantly transform a cue that always predicted a repulsive Dead Sea Salt solution into an eagerly wanted beacon or motivational magnet. […]

This instant transformation of motivation, he said, lies in the ability of events to activate particular brain circuitry.

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